Ethics & Sustainability at Feed Clothing
Many go without the basic nutrition to survive. We’re not cool with that. That‘s why we started Feed Clothing. Naturally, we want to reflect our values in how we source our clothing, so you can rest assured that you’re looking good, doing good, and shopping good. Here, we break down how our manufacturer is fundamentally different in their approach to ethical, sustainable clothing.
Organic Cotton Clothing
Choosing organic cotton means our clothing is higher-quality, softer, kinder to the skin, and way better for the environment and the people who make them. Organic cotton is made from GMO-free plants which are grown without the use of synthetic agricultural chemicals like fertilizers or pesticides. Our manufacturer has organic cotton certification, meaning that every step of their production is held to a strict ethical criteria — even the inks and dyes.
Organic cotton production involves replacing the synthetic pesticides and fertilizers with natural ones, then using crop rotation and mixed planting. This means farmers, and the environments they manage, are less exposed to chemicals. The outcomes encourage biodiversity, health, and have a positive economic upside , as the stability of the land and crop price contribute to a more sustainable quality of life at source, and less dependency, debt, health risk, and instability.
Kicking CO2 to the curb
Organic materials. A wind-powered supply chain. Low-waste ink technology. All of these factors minimize our manufacturer’s CO2-per-product. They even built their own solar farm! They constantly review their CO2 footprint, and actively research ways to slice it even finer.
For transport, processing, and longevity, our manufacturer uses the Department for Environment, Food, and Rural Affairs’s ‘SCAP’ (Sustainable Clothing Action Plan) tool to work out the CO2 impact of all aspects of their production line, and are now generations ahead of the EU’s carbon vision.
Tracing the source
We’re ridiculously excited to be working with a clothing manufacturer and printer who cares so much about the source of their products, they make the traceability completely open. The map below shows the exact route each organic item of clothing follows in its journey to the factory floor, before they end up in our hands. And yours, subsequently.
Why we bother
Let’s be real: making a product which ticks every single ethical checkbox is tough. That puts a lot of people off of trying, but with just a tiny bit of consideration and effort, we can all live more sustainably. Change happens when we all try together, in any way we can.
Back when we were just Feed Hot Dog Co., we printed a limited run of tees to help promote our food-focused fundraising efforts. Their strong popularity was a pleasant surprise, so it just made sense for us to start Feed Clothing. It’s another way we can support programs treating child malnutrition (see ‘Our Cause’). But we knew that printing and distributing a physical product of their nature had an environmental and ecological impact. Why strive to support one cause while leaving a trail of destruction and waste, right? Thus, we took the time to find a manufacturer who matched our ethics.
We also know that our customers, our followers, and our partners in any venture we pursue care a lot about ethical means of doing business. Sometimes, a person may not think they care about sustainability, but more often than not, they’re just unaware. Feed Clothing gives us the chance to raise awareness of ethical alternatives to your average high street store. We put cool designs on products which look good and do good, and serve a clear-cut purpose. And we want to be transparent about how we do it, and we never want to stop getting better at how we do it.